江苏琼花高科技股份有限公司发展战略研究-工商管理专业论文.docxVIP

江苏琼花高科技股份有限公司发展战略研究研究生：鲍旭升 江苏琼花高科技股份有限公司发展战略研究 研究生：鲍旭升 导师： 黄凯 东南大学 摘要 PVC制品加工业随着中国现代化步伐的加快，在国民经济中的地位越来越重 要。中国加入WTO后，PVC制品加工业成为一个全面开放的行般，业内企业的 努帮繇凌发生了疆太熬燮纯，竟争基趋尖锐、激爨。袋大予求熬矛霪逐海麓裁， 藏零憨同亿和产品徽裁纯静趋势嚣益明显。 溉苏琼花高科技股份有限公司(以下简称“江苏琼花)是我网PVC制品加工 业中舆有较大影响力的股份制上市公司，面对严峻的市场形势和网内外众多的竞 争对擎，鲤何正确定位，势匿绕持续、稳定发鼹的嚣标实行及对、理性救战略谖 整笼为霪要。霾魏磷究滋苏璩花静藏臻遴赘翔题吴毒重要静瑗实意义帮金篷管理 方筒的实际价值。 本文以战略管理及相必领域的基本理论姆分析方法为手段，结会我国PVC制 品搬正北的现状，从江苏嫁花所面临的外部环境和内部环境出发，在系统、深入 分援江苏璩兹楚主要竞争瓣季帮金韭耋身裰瓣爨势及劣势豹基麓上，嚣绕逶含浅 苏璩花持续、稳定发展的众业战略，提出了榴斑的战略调整慰精鞠实施措施。全 文由七部分组成：绪言、战略管理相关理论的综述、我国PVC制晶加工业的现状、 江苏琼花企业背景概述、江苏琼花的内外部环境分析、江苏琼花的战略重构与调 整。希望透过跌上分辑研究对江苏琼花正在实藏憨创蔌和持续发震战略提供一些 参考，并对江苏臻花魏麓赢得竞争优势、逶巍环境变纯提供一些建议。 荧键词：PVC制晶加工业、江苏琼花、战略调整 Research Research on the developing strategy of Jiangsu Qionghua High-tech，CO．，LTD Graduate：BAO XU-sheng Supervisor：HUANG Kai Southeast University ABSTRACT With the accelerating of Chinese economic，the PVC products processing industry has become a more and more important department of the national economic。 After entering into WrO，the PVC products turn into a full—scale and on-limits trade．．The outside environment ofthis industry has changed a lot．．It is becoming more competitive．the supply is more than demand,the cost of each company is getting closer,and the trend of little profit space in this industry is getting more evident．。 Jiangsu qionghua hi曲tech CO．,ltd is a public company plays a important role in this industry．Facing to this serious situation with SO many competitors from foreign countries。how to make right orientation and eh锄ge the strategy、^，ith the continuous，stable developing goal should be the most momentous thing．．So，the resea∞h ofthis company has a high value in reality and company management， Combining with reality of PVC products processing industry,taking the theory strategic management and also the related basic theory and arlalysis，after considering the reality of the PVC processing industry，the inner and outsienvironmcm which jiangsu qion垂ua high-tech CO。，l鼙is facing。the advantage and the shorta