浅谈我国房地产行业的市场营销存在的问题及策略.docxVIP

浅谈我国房地产行业的市场营销存在的问题及策略 ［摘要］房地产市场营销策略是房地产市场营销理论屮一个重要的概念，是指企业为了满 足目标市场的需求，对各种可控的营销因素加以优化组合、综合运用、以期高效率地、最经济 地实现企业的营销冃标。本文我国房地产行业发展的态势，存在的问题及相应的策略三个方 面來阐述我国房地产的市场营销。 ［关键字］房地产市场营销存在的问题策略 On the real estate industry marketing strategy [Abstract] The marketing strategy of the real estate is an important concept in marketing theory of real estate, is refers to the enterprise in order to meet the needs of the target market and on various controllable marketing factors to be optimized combination, the integrated use of, to efficient, most economical realization of enterprise marketing standard? This pa