eBay在北美的运营策略及发展状况.pdf

Marketplaces North America Christopher Payne Vice President, Marketplaces North America February 10, 2011 12 3 Christopher, … “Can eBay compete in the U.S. market?” 12 4 I believe we can. 12 5 Our focus 12 6 2010: Increased selection Implemented search, pricing and format changes to increase selection: 100M Items 35M Items Jan „10 Dec „10 Listings in Core Search Results 12 7 2010: Improvements driving conversion Sold items accelerating 8% 4% Q4 09 Q4 10 % YoY growth of US Sold Items 12 8 2011: Executing on eBay strategy Improve Trust Increase Selection Develop Tailored Shopping Experiences Market the eBay Experience Innovate for Customers