国内旅游流质量研究-旅游管理专业论文.docxVIP

万方数据 万方数据 摘 要 国内旅游在旅游业的发展中占据着重要地位，并发展迅速，成为了社会各界 关注的焦点，但国内旅游的发展仍面临许多困境，其中地区之间的不平衡以及规 模和收入之间的不平衡是突出的问题，与此同时，国内旅游研究也存在一定的滞 后性。本文从旅游地理学的视角研究国内旅游，探讨国内旅游流的时空演化规律， 以实现国内旅游流质量的提升，对于促进旅游业的健康持续发展、丰富旅游理论 有着积极意义。 国内旅游流流量是指国内旅游流在单位时间内和一定空间上所形成的规模， 1999~2013 年我国国内旅游流流量和流质的相关数据表明：国内旅游流的规模呈 逐年上升的总体发展态势，2003 和 2008 年作为分界线，将国内旅游规模的发展 分为稳步发展-快速发展-较快复苏三个阶段。各省市国内旅游规模也基本保持持 续上升的趋势，重点是其规模位序的变动，改变着我国国内旅游规模空间格局。 国内旅游流流质指数前 14 年一直处在 1 以下，但基本保持上升的趋势；全国共 16 个省市属于低效旅游流，旅游流总体效益较低。在规模和效益两个维度下， 31 个省市可划分为四个类别，不同类别具有不同的形成机理。 本地居民出游力和对外旅游吸引力是国内旅游流质量的影响因素。各省市应 根据自身实际情况，重视国内旅游规模和效益的均衡发展，丰富旅游产品，增加 国内旅游消费；增强外部可进入性加强景区内部交通系统的优化，优化旅游交通， 增强旅游的可进入性；细分目标客源市场，创新市场营销机制、市场营销方式与 手段，开拓旅游市场，树立良好的旅游品牌；积极推进与省内市区（州）和省外 城市的联合促销，延伸旅游线路，发挥集群效应，多管齐下，推进国内旅游流质 量的全面提升。 关键词：旅游流；国内旅游流；国内旅游；质量 I Abstract Domestic tourism occupies the important position in the development of tourism, is developing rapidly, has become the focus of the society from all walks of life, but the development of domestic tourism still faces many difficulties, the area between the balance and the imbalance between the scale and revenue is a prominent problem, at the same time, domestic tourism research also has certain hysteresis. From study of domestic tourism in the perspective of tourism geography, this paper discusses the space-time evolution of domestic tourist flow, in order to realize the quality of domestic tourist flow to ascend, for promoting the healthy sustainable development of tourism, rich tourism theory has a positive meaning. The data from 1999 to 2011 of the domestic tourism flow shows that domestic tourist flow size is increasing year by year overall development momentum，2003 and 2008 as the boundary, the development of domestic tourism in the scale is divided into three phases: steady developing, fast developing and faster recovery. The size of domestic tourism provinces also have basically maintained rising trends, focusing on its size-ranking changes，changing the spatial structure of scale of Chinas domestic tourism. The quality of