广州天湖峰境园房地产项目开发方案-工商管理专业论文.docxVIP

MBA学位论文 MBA学位论文 作者：梁国源 广州天湖峰境园房地产项目开发方案 ABSTRACT The real estate industry is one of the important professions in national economy of our country．As real estate industry has come into intense competition period，the competition of this industry is becoming increasingly intense．How to make the real estate plan more superior in the competition is a question that all developer care about and want to solve．And it is also the goal of the article．By taking massive theories and real diagnosis research as the foundation，this article makes every effort to produce a concrete plan frame which is scientific，reasonable，and operational strongly．And this provides the beneficial reference ofreal estate practice operation for the developer． In the end，We cite the concrete case of Tianhu Fengjing real estate development project，in which I Was one of the leaders who took charged in planning and implement．First，the macroscopic environment and region environment which this project locates are analyzed in detailed．Then the requirements of the project， competition analysis and sale spread aspect are discussed．We conclude that the marketing and sale plan is important to development of the real estate．And it should be adjusted in time with the changing of the factual environmental situation．Finally, we Can meet the purpose of marketing and sale plan． It also proves that the method of marketing and sale plan in this essay is not only scientific but also worth consulting by the people work of the real estate development． Key words：real estate project，Environmental analysis，Sale plan lI 原创性声明本人郑重声明：本人所呈交的学位论文，是在导师的指导下独立进行研究所 原创性声明 本人郑重声明：本人所呈交的学位论文，是在导师的指导下独立进行研究所 取得的成果。学位论文中凡引用他人已经发表或未发表的成果、数据、观点等， 均已明确注明出处。除文中已经注明引用的内容外，不包含任何其他个人或集体 已经发表或撰写过的科研成果。对本文的研究成果做出重要贡献的个人和集体， 均已在文中以明确方式标明。 本声明的法律责任由本人承担。 、朋／＼、厂一 论文作者签名：』缢!鲻!丝! 日 期： 2Q!Q生垒旦2Q目 关于学位论文使用授权的声明 本人在导师指导下所完成的论文及相关的职务作品，知识产权归属兰州大 学。本人完全了解兰州大学有关保存、使用学位论文的规定，同意学校保存或向 国家有关部门或机构送交论文的纸质版和电子版，允许论文被查阅和借阅；本人 授权兰州大学可以将本学位论文的全部或部分内容编入有关数据库进