画册策划方案计划文档.ppt

* IDEAS LEAD FASHION 北京米雅文化传播有限公司 客户/LABEL： 客户代表/CLLENT’S REPRESENTATIVE： 产品/PRODUCT：职业装 时尚季/SEASONS：2012年春夏装 制作形式/MEDIA：平面拍摄 策划及执行/AGENCY：北京米雅 执行机构/PRODUCTION：摄影设计部 创意提供/CREATIVE DIRECTION：创意部 策划/CONCEPT：策划部 All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our concept creative direction. Copyright ? 2011. 简欧( Jane European style ) 关键词：优雅、和谐、舒适、浪漫，随着大众审美水平逐渐的提高，越来越多的人喜欢简洁、舒适着装风格。如今这种着装风格已不仅仅体现在生活中、更多的白领在日常工作中更加追求简约、精致的生活理念，而这一理念也逐渐形成一种时尚氛围，这与整体国际流行趋势不谋而合。为此我们做了大量的资料收集，2011至2012年品牌发展的重点方向就是化繁为简。简欧的主题探索着多国文化对于传统服装的一贯理解，因此本次拍摄方案以Jane European style 表现形式来演绎贵公司品牌文化。 All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our concept creative direction. Copyright ? 2011. 模切 凸起 烫银 特等纸 All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our concept creative direction. Copyright ? 2011. 压痕（凹线） 特等纸 （仿布料） All rights reserved for our concept creative direction. Copyright ? 2011. 服装的FAB FAB：即：f:(feature属性也就是所谓的特点)、a(advantage作用)、b(benefit利益好处) All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our concept creative direction. Copyright ? 2011. SKC：单款、单色 All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our concept creative direction. Copyright ? 2011. All rights reserved for our c