海尔物流战略与模式研究-工商管理专业论文.docxVIP

，y ，y 577566 摘要 在今天竞争日趋激烈的商业环境中，物流无疑成为组织急欲抓住的新的利润源 泉。但在众多企业对之趋之若鹜、一哄而上时，我们应清醒地认识到，企业应该首 先树立『F确的现代物流理念，建立物流战略思想，并辅之以合适的运作模式，才能 发挥出物流的巨大潜力。物流正成为当今灸手可热的行业之一。在众多的企业中， 海尔的脱颖而出正是得益于它长远的物流战略和合适的物流模式。 本文对目前物流战略管理与模式选择的文献进行了综述。通过对海尔物流战略 与模式的实证研究，系统详细地总结其物流战略思想的成功之处及其采取的运作模 式，从而为其他企业提供思路与方法，帮助其建立正确的物流战略观念，选择适合 自己的物流模式，充分挖掘物流潜力，并最终成为企业的核心能力。 海尔的成功得益于以下几点：海尔同时灵活地运用多种战略，不断地降低成本， 提供更优质的服务，丌发新的产品和服务，从而抢占了市场先机；奉行“服务至上” 的价值观；充分发挥海尔品牌的优势；克敌制胜的速度；结合自身情况，采用独特 的“1+3”物流模式；通过业务流程重组，构建新型的组织结构；建立“一流三网” 同步模式；联合供应商与客户，构筑完整的价值链。 要想取得更大的成功，海尔还必须扫清前进道路上的以下障碍：建立完善的管 理体制，杜绝人治管理：品牌集中化，避免品牌泛滥；修正市场链机制，追求整体 最优：找准特长，专一经营；提高人员素质。 关键词：物流战略，物流模式，海尔物流 束经痒耆、茸舜嗣慧 笏垒文公布 AbstractLogistics Abstract Logistics becomes a new profit resource undoubtedly within today’S intensely competitive business environments．But when people swarlTl to it，companies should always be aware that only setting up the correct logistics ideal and logistics strategy and selecting the right logistics model can people obtain the enormous profits．Logistics is becoming one ofthe most popular industries．The long-term logistics strategy and the right logistics model ofHaier lead it to the standout against the other companies． This paper reviews the literature of logistics strategy and logistics model．We research the logistics strategy and logistics model in Haier Group and try to provide some ideals and methods for other companies to help them set up logistics strategy,select the right logistics model and have logistics as their core capacity． The successes of Haier ale as follows：Several strategies are adopted simultaneously．Haier wins the market through its less cost，betIer service，new products and service；Firm belief that service is the most important thing is hold；Haier takes full advanmge of its brand；sveed is life；Haier uses“1+3” logistics model according to its actual situation；New organizational structure is set up though business process reengineering；“one flowthree nets”logistics model is created； Integrated value chain is set up th