旅游众筹的风险分析与控制-旅游管理专业毕业论文.docxVIP

旅游管理硕士专业学位(MTA)学位论文STUDY 旅游管理硕士专业学位(MTA)学位论文 STUDY ON RISK CONTROL AND ANALYsls。F T。RIsM cR。w。FuN。ING—竺掣掣婴缈 ABSTRACT With the rising tide of the Intemet，crowdfunding has become a hot topic in the Intemet Finance．Crowdfunding projects，crowdfunding platforms， crewdfunding team，crewdfunding investors have sprung up，which means that the era of crowdfunding has been arrived．With the development of crowdfunding model，tourism has become the target for crowdfunding．A large number of crowdfunding platforms and capitals have been involved in tourism and put into effect。By means of crowdfunding for tourism projects，the business modeI of tourism has been innovated．Tourism entrepreneurs and travel enthusiasts get more opportunities to realize their dreams．Meanwhile， creative vitality and unlimited business opportunities have been injected into traditional tourism．Tourism entrepreneurship and investments becomes more interesting through crowdfunding．However，crowdfunding is an innovative financial pattern．So it has dual property of finance and tourism，which involves sensitive topics such as funds，law and security．On the other hand。there is a risk existing on tourism crowdfunding．The reasons resulted fmm are as follows．China’S credit system and internet regulation system are imperfect。 Crowdfunding platforms for tourism are in eady stages of development． Crowdfunding sponsors and investors for tourism are not mature．So a slight mistake will give a heavy blow to the interests of all parties，which leads this new industry to a difficult situation． In this paper，the concepts，characteristics。advantages and present situation of tourism crowdfunding were elaborated。The internal risks existed in tourism crowdfunding such as project demise，marketing planning mistakes 万方数据 旅游管理硕士专业学位(M-TA)学位论文and 旅游管理硕士专业学位(M-TA)学位论文 and profitability,as well as other external risks such as the imperfect of legal system，credit system and the Intemet standard system have been analyzed f№m crowdfunding projec