面向MC的客户关系管理理论研究及实践-机械电子工程专业毕业论文.docxVIP

浙江工业大学硕士学位论文 浙江工业大学硕士学位论文 Abs㈣t THE THEORY AND DEVELOPMENT OF CUSToM匝R RELATl0NSHIP M队NAGEMENT FoR MASS CUSToⅣⅡZATIoN ABSTRACT As a new production mo如，Mass cUs衄iz撕on似c)括considered as the mo或 imponam pamdigm of也e 2ln cenlury，which pursues mee血培也e speci丘c d眦柚d of a customer wi血t11e cost close to that of Mass Production．custom盯ReIationship №gcmeⅡt(c蹦)is a dymrnic pmce豁and management s妇tegy whjch buiIds叩a long，stabili吼mutual con丘dent，and mⅡtual benem甜丘n姆rcM讲lship谢th e础l customer血rough mana西ng customer resources and pm、，主ding contem pmdllc忸a11d se】rvices．MC in pr0血ction organization and CRM i11 mallagement theory bath embody the也o uj吕ht of cllstomer-c豇血记，wIlich haVe receiVed muI^h砒把ntion跹d popllla衄 丹om bo吐1 acad锄ia蛆d illdlIs竹wim me intensiVeⅡla：rket competmon． MC，C砌呕蛆d t11e reI硝onships be押eeIl tIlem arc糟searched in this ardcIe． customer Relationship M卸agement for Mass customization(c剐忱Mc)h嬲been put forward．0n tlleory CRMMC is snldied ir卜depm．Moreover，constitL他s，flmctioIls and 印plkd tecIlIlolo舀es ofⅡle sys恤m are stI珂ied．hl the cnd，a pracotype sofhVare system of CR MMC is cons仕11cted and implem髓ccd．JIk major coments disclls∞d证tllis paper are as follows： 1．．Ik conc吼intrinsical chamcters，alld objects of C砌心位are res翰rched iIl de协jl m也is p印eL 1he memod ofhow t0 c锄了CRMMC ir曲“e眦ion is also proVided． 2．1飞峙丘锄e of CRMMC，wh汕foclls鹤on也e m趴agem％t of customer舭d Customization Prodllcts。is cons协1cted．01llaⅢlore，The majn funcdo璐， constitlltes，也e key tecllIlolo酉es arld也e relationship wi吐1 the design platform H 浙江工业大学硕士学位论文for 浙江工业大学硕士学位论文 for mass cus啪ization are discussed panicularly． 3． The c璐toInizatbn beh撕0r and disciplir僦趾of也e cu咖mer is analyzed． On the basis，a custOmer cl勰si丘ca五on model is put fo刑ard，which is used t0 pr0Vide consuItant for depl叫丑g en搬州∞customj蠲虹衄resou玎ces． 4． Charactedstics of c曲面z撕on pro血cts production sche叫e are studied in detail．A method of creat岫g custoⅡlizadon produc协prodllclion schedule is brou曲t o此砌ch is b髂ed on the meory of self-删zation． 5． A protot)rpe s