旅游图书出版业的现状与对策研究-文艺学·文化产业专业毕业论文.docxVIP

摘要蓬勃发展的旅游业是21世纪的朝阳产业，旅游热，相应地刺激 摘要 蓬勃发展的旅游业是21世纪的朝阳产业，旅游热，相应地刺激 了游客购买旅游书籍的欲望，旅游图书应运而生，这给出版行业带来 新的发展商机。但在旅游资源开发不足、出版社重商轻文、盲目跟风 的无序竞争之下，旅游与文化严重脱节，出版社运作旅游图书渐入误 区，书市上琳琅满目的旅游图书遭遇了读者前所未有的“阅读冷淡’’， 出现旅游图书“多如牛毛与读者“无书可读的出版瓶颈。 本文从我国旅游图书出版业的现状入手，分析旅游图书出版面临 的困境及其原因：旅游资源土壤贫瘠、旅游线路设计差强人意、旅游 图书运作的误区以及读者对于旅游图书兴趣的缺失，从而探索旅游图 书出版的发展对策：从图书本身来说，质量是图书的生命，旅游图书 要重视文化与审美；从出版人的方面来说，出版人应追求社会效益， 加强职业道德修养和文化修养；另外，旅游图书的类型特色与品位是 旅游图书运作成功与否的关键所在。接着，从市场开发角度，阐述了 旅游图书出版的重要出路，展望旅游图书出版的前景。 关键词旅游图书出版；现状；对策 AB AB STRACT The vigorous development of tourism is the 2 1 st century，Chaoyang industries，tourism fever，corresponding to stimulate the tourist’S desire to take out travel books，travel books carrie into being，the publishing industry to bring new development opportunities．However，insufficient resources development in tourism，publishing houses to re—light the text， blindly follow suit under the disorderly competition，tourism and culture seriously out of line，book publishing operation of tourism gradually into the errors，the Book Fair on the range of travel books experienced readers unprecedented—Read cold，”a travel book，¨Duoruniumaowith the readers”no-readable book，¨The publication of bottlenecks． This paper from Chinas tourism industry publication of books starting with the status quo，the publication of books of travel and the reasons for the difficulties faced：tourism resources in poor soils，poor design tourist routes，travel books operation of the error and travel books for readers interested in the loss to explore tourism Book Publishing The development of responses：from the book itself,the book is the quality of life，travel books to cultural and aesthetic importance；publication from the point of view，publishers should be the pursuit of social benefits， strengthen the cultivation of professional ethics and cultural accomplishment；In addition，tourism Book characteristics and the type of travel travel books grade operation is the key to the Success or failure．Then， from the perspective of market devel