芒市的旅游开发潜力和文化保护价值-艺术学专业毕业论文.docxVIP

云南艺 云南艺术学院硕士学位论文 PAGE PAGE III IV IV development and culture protection benefit each other through appropriate and effective ways? We should think about the above two questions in deep. In sum, Mang is a city of rich natural resources and colorful ethnic characteristics, but relatively lagging economy. How to choose the right development path by adapting to its local conditions, and make its tourism industry flourish deserve the attention from local government when it is making the planning. Key words: culture tourism protection development creative 目 录 目 录 中文摘要····························································I 英文摘要···························································Ⅱ 绪言 1 第一章 芒市旅游开发的三大优势·······································3 第一节 源远流长的佛教文化·······································3 第二节 美轮美奂的景观文化·······································4 1、以树包塔为代表的自然景观·································4 2、以菩提寺为代表的宗教景观·································6 3、以滇西抗日战争纪念碑为代表的历史景观·····················7 第三节 多姿多彩的民族艺术·······································8 1、傣族歌舞·················································8 2、傣剧·····················································9 3、傣锦····················································10 第二章 芒市旅游开发的三大瓶颈······································12 第一节 盲目追求景观现代化，对于文物建筑的保护意识薄弱··········13 第二节 曲解生态旅游的涵义，对于自然资源的开发粗暴，不具特色····15 第三节 市场化程度的提高，正在逐渐损伤甚至湮灭民族文化的特色····16 第三章 文化旅游——现代旅游的实质，创意引领——旅游开发的关键······19 第一节 文化是基础，特有的民族文化资源是旅游开发的重要源泉······20 第二节 创新是手段，良好的创意是提升旅游市场竞争力的不竭动力····21 第三节 产业是保障，完善的产业规模是旅游业可持续发展的时代需求···22 第四章 对比芒市，桂林和瑞士两地旅游开发的成功启示··················24 第一节 桂林····················································24 第二节 瑞士····················································27 第五章 芒市独特的旅游品牌经营途径探究······························30 第一节 深入挖掘优势资源，树立品牌意识··························30 第二节 旅游开发的同时，兼顾民族文化保护························31 云南艺 云南艺术学院硕士学位论文 PAGE PAGE V 第三节 立足非物质文化遗产，开发特色旅游产品····················33 结语····································