乐视智能电视战略研究-工商管理专业毕业论文.docxVIP

Ab Ab stract In 2005，YouTuBe arose as the first video website in our world．After that the video websites begin to flourish in China．Rapidly,China enters into a video era．With the continuous improvement of Intemet technology，the video websites in China are also constantly innovated and developed．In these ten years，the video websites profoundly change individual lives in China．And people can actually receive the worldwide information and messages from the dynamic videos instead of the static words or pictures． LeTV website video starts to new business that iS create and make smart TV to suit for the new trend，the，business mode is designed to”hardware free+income from content”．First step is sold smart TV as its cost to capture market share，Second step is buy copyright to satisfied the user’S need．It is the trend of the website video developing in the near future． However，in the face of the market which is occupied by traditional TV manufacturer．No matter how famous the brand of smart TV or sales channel，LeTV is in the disadvantaged position．So how to accomplish the original target in the SO fierce competition and gain more from entrance，and benefit more from this business model This paper focuses on the strategy of Letv,Also it attempts to deal with some current issues facing on the layout of smart TV．It finds new way to transfer the business model leading new time in video website industry． Key words：Smart TV Video web site Business model Business strategy 万方数据 目 目 录 摘要 ．1 Abstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．II 1 引言 1 1．1 选题背景 1 1．2选题意义 1 1．3研究方法 2 1．4研究内容 2 2概述 3 2．1乐视网概述 3 2．1．1乐视组织架构 5 2．I．2乐视布局智能电视发展历程 5 2．1．3乐视智能电视开机率与消费人群定位 6 2．2国内视频网站发展概述 7 2．3智能电视的发展概述 8 3 乐视智能电视战略动因及目标 10 3．1布局智能电视战略动因 ．10 3．2乐视布局智能电视的战略目标 ．12 4智能电视外部环境分析 13 4．1 智能电视行业分析 ．13 4．1．1 政策层面 ．．13 4．1．2产业链层面 ．．13 4．1．3商业模式现状 ．．14 4．2主要竞争对手 ．15 4．2．1小米 15 4．2．2爱奇艺和TCL ．15 4．2．3海信智能电视 ．．16 4．3产业环境分析 ．17 4．3．1