柳工国内轮式装载机营销渠道策略研究-工商管理专业论文.docxVIP

重 庆 重 庆 人 学 硕 十 学 位 论 文 英 文 摘 要 A B S T R A C T D ue to join ing the W T O in 200 1，engineering m aehin ery eorporation s in e瓦n a fac e th e e h a lle n g e s f ro m in te m a tio n a l h u g e e o m P 耐 e s. S in c e th at，d o m e stie in d u str y h a s to o m a n y w e a k lle sse s su c h a s la e k o f te e h n o lo g y， e o m P e tin g a g a in s t e a c h o t he r 俪 t h P ric e ， lo w e r m a n a g em e n i le v e l，a n d t he a v e ra g e P r o f its 15 P o o r w h ile m o r e a n d m o r e P ro d u e t b e in g so ld . T h e tim e h a s P a sse d m o re t ha n 6 y e a rs n o w ， P a rt o f d o m e s tie c o m P a n ie s P a y o u t r eso u re e s f or d e v e lo P m e n t，a im in g a t t he in ie m a tio n a l m o d e l. In t he e o u rse ，t he y w ill h a v e to f ae e d if fe r en i P r ob le m s o f h o w to d e v e lo P a t e a c h sta g e . A s o n e o f t he w h o le stra te g ie s，m a rk e tin g 15 v e r y im P o r ta nt a s t he r o le o f m a rk et se n so r w h ie h lin k s th e c o r p o ra tio n s w it h t he m a rk e t. T h e P a P e r a n a ly z e s d o m e stie m a rk e t sit ua tio n th e w h e e l lo a d e r e o r p o ra tio n s eom P etin g w ith eaeh other，an d refers to the industry future，the strength an d w ea灿 ess. F rom the faetors，the research subject 15 m ad e after tak in g aP 叭 suecess an d failu re e x P e r ie n e e o f a il d o m e stie m a n u f ac t ure rs in m a rk e tin g sa le s. F u r th e r m o re t he w o rd s e v a lu at e t he m a n u f ac t ure rs m a rk etin g sa le s e h a nn e l in 4 P th e o r y su eh a s P r ie e ，P r o d u e t， P la c e ，P ro m o te . A f ter d ise u ssin g t he e f fe c t th r o u g h e o m b in in g 丽 th 4 C t he o r y， th e a rt ic le a tt e m P t to n u m b e r t he w h o le m a rk e tin g e f fe e t. In t he P 叩 e r L iu g o n g M a c h in e r