兰太药业盐藻类保健食品市场营销策略研究-工商管理专业论文.docxVIP

AbstractAs Abstract As the surlrise industry in recent years，health care products is recognized as a new industry，which has been promoted greatly by the United Nations industrial program．Though started late，yet there is a good opportunity for health products industry development with all increasingly and prominent ageing problem。黝 people’S health consciousness enhancement and improvement of income level，the Chinese health food market results has been achieved annual growth of more than 30％，under this situation，there is enormous room for growth and development potential for the future health care products industry．But，undeniably,there are a series of problems，including facing the situation of a big brand traction，as well as the pattern of brand competition；Many health care products bad publicity, exaggerated effect，which leads to the trust crisis in health care products industry；In addition，in the Intemet age health care products sales model is undergoing new changes．These problems not only affects the development of health care products industry,affecting the interests of consumers in the health care products market，but also bring many challenges to the development of Lantai pharmaceutical salt algae health food． 111e thesis first describes the research background and significance．research method，content and framework．Secondly，the marketing mix，network marketing， relationship marketing，PEST analysis and SWOT analysis are reviewed．Then the thesis analyzes the current situation of China’S health care products industry and Lantai pharmaceutical salt algae health food marketing present situation．Based on that follows the Lantai pharmaceutical salt algae health food marketing environment analyses，as well as Lantai pharmaceutical salt algae health foods such as SWOT analysis．By the above analysis，we can conclude Lantai pharmaceutical salt algae health food marketing strategy and safeguard measures，so as to realize new breakthrough of Lantai pharmaceutical salt algae heal