论光在零售类商业空间室内设计中的运用及其对销售与顾客心理的影响-建筑设计及其理论专业论文.docxVIP

论文摘要／在当今竞争同益激烈的商业社会中，零售行业尤其面I临着如何争取顾客，拓展自身 论文摘要 ／在当今竞争同益激烈的商业社会中，零售行业尤其面I临着如何争取顾客，拓展自身 市场的问题。“顾客是一L帝”，有顾客才能带来商家的效益。而承载着商品的店掌室内空 f、日J中的方方面面又承载着如何将室内环境展现得更益于吸引顾客、实现购物行为的重任。 而光作为一项重要的表现环节，它的恰当运用和控制，有着强大的摧化和促进作用。 零售类商业空间的光环境是商品个体的展现的依托，同时，对空问整体商业气氛以及 顾客的购物心理有着不可估量的影响，是调动人情感的强大磁场，并以此又影响到顾客 的购买行为及最终的销售业绩。-夕一^～ 零售类商业空间基于空间性质，主要以人工光环境为主，因而使对光环境的控制和设 计成为可能并便于进行。本论文从光与室内设计的相互关系，以及零售行业中顾客的购 物消费心理等方面阐述适宜、优良的光环境在零售类商业空间中的必要性。又从光的本 性出发，寻求其对于不同商品及不同类型、性质的零售空间的最佳表现方法。最后对未 来零售类商业空问光环境作出展望。 本论文力求通过对上述各环节的论述，能唤起在零售类商业空间的室内设计中更加关 注光的因素及切实可行的为配合销售给予应用的专业考虑，以使得设计的艺术更科学、 更人性、更具现实意义。 一尹p／ 、 n 关键词：眇光环境； 商业气氛；销售工具?苍鹱叱口 H ABSTRACT：In ABSTRACT： In this time，the retail faces one problem which is how to win over the customers and open up its own market．“The customer is the God”，so only the customer can bring the benefit to the retail．The interior space of the shop which held the commodity contains an important task that is how to make the interior enviromnent become more attractive and 1ead the customer to accomplish the purchase．The lighting is a key link．The proper use and control of lighting will bring great benefit to the retail． The lighting environment of the retail brings the light to goods，as the same time，lighting changes the commercial atmosphere and the customer’s psychology．It affects people’s emotion． Therefore light influence the customer’s purchase and the selling achievements． Artificial lighting environment is the main method in the retail commercial space，which make it possible to control and design the lighting environment．In this document，the relation of lighting and interior design is expounded and it is essential that proper and excellent lighting environment which can affect the customer’s psychology should be minded．Then on the basic of the character of the light，the method of using light for different commodity and different type of shop would be set fornl．At last．the future of the lighting environment of the retail would be predicted． Take more attention to the lighting