蓝狮子财经出版中心品牌建设路径研究-出版专业论文.docxVIP

AbstractDue Abstract Due tO the influence of historical factors，the construction of China’S publishing industry brand awareness is weak．And the development of brand construction is slow．China lacks of excellent publishing brands．Although the publishing industry practitioners have recognized this，lacking of excellent be used for reference and learning，they still at loss．In this case，researching country the successful construction path of publishing brand has become necessity． Blue lion，a publishing organization，founded by Xiaobo Wu in Hangzhou city， Zhej iang province，was founded in 2005．Blue lion publishing center of fmance and economics affiliates to the blue lion culture creativity CO．，LTD．Blue lion publishing center of finance and economics is reading content providerand building planning publishing organization in view of the rapid growth of China’S financial market．Blue lion is committed to develop and cultivate the local financial publishing Blue lion sorts and spreads the management theory of Chinese local companies．Since being founded，Blue lion publishing center of finance and economics has successfully published series of financial publications such Fiasco、Stirringfo，|thirty years、 Roads and dreams and My be copied．Blue lion published books not only warmly welcomed by the readers and the affirmation of the market，but also received various awards and spoke highly of the media．In recent years，Blue lion has turn from pure traditional book publishing to the road of book publishing and the development of digital publishing．Blue lion is trying tO become the best business reading service agency in China．In the ten years from being founded，Blue lion has become China financial publishing the bright flag froma small and medium—sized private publishers． This article from the perspective of brand study，brand communication with three link publishing editor，copying，distribution of blue lion brand construction path for this paper．Through theoretical analysis，data statis