利用STN国际联机检索系统深层次挖掘竞争情报-情报学专业论文.docxVIP

利用STN国际联机检索系统深层次挖掘竞争情报摘要 利用STN国际联机检索系统深层次挖掘竞争情报 摘要 随着中国企业进入国际市场的步伐的加快，竞争情报己经成为人才、资本 和技术之外，企业生存的第四种理由。如何提高竞争情报产品的质量，建立针 对企业需求特点的竞争情报收集和分析方法，满足企业的情报需求以达到帮助 企业制定竞争策略的目的．一直是竞争情报研究的方向。本文在分析了STN国 际联机检索系统的优势的基础上，从竞争情报收集和分析的角度，阐述了STN 国际联机检索系统所具备的竞争情报功能，并通过实例说明了如何利用STN进 行竞争环境监测、技术跟踪、竞争对手分析和竞争策略的制定。本文通过文献 检索、专利分析、统计分析、引文分析、案例分析等方法，实现了利用STN系 统进行竞争情报的深层次挖掘。本文最后还通过对国内联机检索现状的SWOT分 析，提出了国内图书情报机构检索业务拓展和转型的新思路以及对联机检索人 员的要求。 关键词：竞争’隋报联机检索专利分析STN Using Using STN—International Online Retrieve System to Mine Competitive Intelligence with Deep Level Abstract With Chinese enterprise entering international market more quickly,competitive intelligence has becoming the forth reason for enterprise’S existing besides talent， capital and technology．How to improving the quality of the products of competitive intelligence，building the collection and analysis methods for competitive intelligence that aiming at the characters of the requirement of enterprise，meeting the needs of enterprise’S intelligence requirement in order to help them to establish competitive strategy,those have always been the direction of the research of competitive intelligence．Based on the analysis of the advantages of the STN international online retrieve systems，this paper brings out the CI functionality that the STN owned from the view ofcollection and analysis ofcompetitive intelligence． Through the methods of documents retrieve，patents analysis，statistics analysis and case study,this paper realizes mining competitive intelligence with deep level by using STN online retrieve system．At last，by means of the SWOT analysis of domestic status of online retrieve，this paper brings out new suggests to improve service pattern for the work of online retrieve in the libraries and informatiou institutes，and also brings forward the requirement for the people who working at online retrieve． Key words：competitive intelligence，online retrieve，patent analysis，STN 1．引言1．1研究的背景 1．引言 1．1研究的背景 竞争情报是关于竞争环境、竞争对手和竞争战略的信息和研究。它既是一种 过程，又是一种产