路易威登品牌专卖店橱窗展示设计研究-设计艺术学专业论文.docxVIP

摘要 摘要 万方数据 万方数据 摘要 橱窗展示作为一种展示产品风格和品牌特色的合理而有效的办法，被全世界服装、 箱包等相关行业广泛采用。对于消费者，橱窗是了解品牌的窗口；对于商家，橱窗是展 现自我的舞台。作为世界顶级奢侈品牌，路易威登在时尚设计圈中有较大的影响力。同 时，作为西方最早开始进行橱窗展示设计的箱包服饰品牌，路易威登对业内的橱窗展示 和现代的展示设计有重要的启发作用和指导意义。因此，本文以路易威登品牌专卖店的 橱窗展示设计为研究对象，对其进行分析和研究。 我国的橱窗展示有着悠久的历史，但现代橱窗设计则起步较晚，相对于路易威登等 国际知名品牌更是差距甚远，因此研究国外的优秀橱窗展示设计有相当的紧迫性和必要 性。作为展示设计的学生，试图从展示设计的参与者和研究者的角度入手，以路易威登 品牌专卖店近几年的橱窗展示设计为研究对象，结合美学原理和相关设计理论，从品牌 符号、叙事特征、技术特点以及与与当代艺术的合作等几个方面全面分析和研究路易威 登品牌专卖店的橱窗展示设计。以期通过该篇论文，对我国的橱窗展示设计事业尽绵薄 之力。 关键词 路易威登 专卖店 橱窗展示 I 南京艺术学院硕士学位论文 南京艺术学院硕士学位论文 ABSTRACT Window display, as a kind of display products, style and brand characteristics of reasonable and effective way, has been widely used all over the world clothing, bags and other related industries. For consumers, the window is about brand window; for the merchant, the window is a stage to show their own. As the worlds top luxury brands, Louis Vuitton had a big impact in fashion design i n the circle. At the same time, as the earliest start window display design luggage clothing brand, has the important inspiration and guiding significance to the window display and modern display design. Therefore, in this paper, the Louis Vuitton brand shop window display design as the research object, its analysis and research. Our window display has a long history, but the modern window design is late, compared to Louis Vuitton and other international well-known brand is very far, so study abroad outstanding window display design has the necessity very. As the display design students, trying to start from the participants and researchers display design point of view, the Louis Vuitton brand stores in recent years of show window design as the research object, combined with the aesthetics principle and related theory of design, display design from several brand symbol, narrative features, technical characteristics and other famous brand clothing bags comparative aspects of analysis and research of the Louis Vuitton brand boutique. Through the thesis, to our country en