服装业B2C跨境电商的发展问题研究.docVIP

服装业B2C跨境电商的发展问题研究 褚智 近年来，现代互联网技术的高速发展，对国家的经济贸易活动都产牛了深远的 影响。由于竞争力的提高，我国传统服装业发展速度放缓，B2C跨境电商却展现 了广阔的发展空间。服装作为人们生活屮必不可少的商品，深受国内外消费者的 青睐，并且跨境贸易没有时间和地理区域的限制、便于管理与交流等优势，非常 适合服装类电商。因此很多服装类电商开始转向海外市场，开拓海外消费群体。 木文通过分析服装类B2C的交易规模、市场份额、渗透率，探究在服装业B2C 跨境电商的发展中存在的问题，从国家和企业两个角度考量。对此，我们可以针 对性的对国家和企业提出一些对策与建议，从而促进服装业B2C跨境电商的健 康发展。 关键词 服装业;B2C;跨境电商; 褚智（1975-）,男，汉族，江苏泰兴人，硕士，无锡科技职业学院 国际商学院讲师。研究方向工商管理、贸易经济。 :2017-08-03 Research on the Development of B2C Cross-border E-commerce in Garment Industry CHU Zhi Wuxi Professional College of Science and Technology; Abstract In recent years, the rapid development of modern Internet technology has had a far-reaching impact on the countrys economic and trade activities. Due to the fierce competition, China s traditional garment in-dustry has slowed down, but cross-border e-commerce has shown a broad scope for dcvclopment. As an indispcns-ablc commodity in peoples life, clothing is deeply favored by domestic and foreign consumers. Cross-border trade has no time and geographical limits, and it is easy to manage and communicate. So it is very suitable for the apparel e-commerce. As a result, many apparel e-commerce companies are turning to overseas markets to cx-pand overseas consumption group. This paper aims to explore the problems existing in the development of B2 C cross-border e-commerce in the garment industry from the perspective of the state and enterprises by analyzing the transaction scale, market share, penetration rate of B2 C in garment industry. Tn this regard, we can put forward some countcrmcasurcs and suggestions to the state and enterprises to promotc the healthy development of B2 C cross-border e-commerce in the clothing industry. Keyword garment industry; B2C; cross-border e-commerce; Received 2017-08-03 近年来，跨境电商伴随着互联网时代的进一步发展，呈现出良好的发展态势。 2016年12月29 H,商务部、中央网信部、发展改革委三个部门联合印发了《电 子商务“十三五”发展规划》，提出“电子商务全面融入，覆盖国民经济和社会 发展的各个领域，成为经济增长和新I口动能转换的关键动力”，确立了 “2020 年电子商务交易额40万亿元，网上零售总额10万亿元，相关从业者5000万 人”的三大目标。就在2016年的天猫双11购物狂欢节中，阿里电商平台最终交 易额达到了 1