廉政教育影视公益广告三部曲的 创作阐释-工业设计工程专业论文.docxVIP

万方数据 万方数据 A Thesis Submitted for the Degree of Master THE CREATION AND INTERPRETATION OF THE FILM AND TELEVISION PUBLIC SERVICE ADVERTISING TRILOGY Candidate ： SUN Hui-ting Supervisor ： TU Hai-jiaoProfessor Speciality Industrial Design Engineering Date of Defence ：May,2016 Degree-Conferring-Institution ：Harbin Normal University 目 目 录 目 录 摘 要 .................................................................................................................................................. I Abstract................................................................................................................................................ II 第一章 绪 论 ..................................................................................................................................1 一 研究背景 ................................................................................................................................1 二 研究目的与意义.....................................................................................................................1 （一）研究目的...................................................................................................................1 （二）研究的意义...............................................................................................................1 第二章 我国廉政影视公益广告的基本特征和社会功能.................................................................3 一 我国廉政教育影视公益广告的发展历程与基本特征 .........................................................3 （一）廉政教育影视公益广告的发展历程.......................................................................3 （二）廉政教育影视公益广告基本特征...........................................................................4 二 我国廉政影视公益广告的社会功能.....................................................................................4 （一）引导社会崇尚廉洁从政的思想...............................................................................4 （二）规范社会廉政道德...................................................................................................5 （三）警示机关从政公务人员..............