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052025424王汝先 新市场环境下跨国IT与透信企业竞争战略研究
thisthesis Huaweiin
analyzes
telecommunications andAMDandsome
industry,Google,Ciseo,Microsoft,Intel
other in盯industry.
players
ITandtelecommunication inthenew
Third,transnational companieseompete
Call obtainshort-term
(hyper-competition)marketenvironment,t11ey advantages.
only
tothe instablemarket fromthe
Comparedprofitsgained environment,profits
marketenvironmentneedtoobtainfromaseriesofactions.Inthe
hyper-competition
environment,sinceother callimitate
fiercelycompetitive competitors company’S
needtobuildnew whentheformer
competitiveadvantages,companiesup advantages
wereeroded,and alsoneedtohaveeffective ofthe
strengths companies integration
valuechain,withthedifferemiated/diversified and
industry technolo百es,products
MichaelE.Porter’Sfive—forceframeworkto the
service.Applied analyzefollowing
withthe
compete
aspects:1.Successfullyexisting
newentrants,and tolowerthe of
potentialalternatives;3,Trybargainingpower
and from thecoststructuretocreateand
buyersreducingcosts,optimizing
suppliers
enhancecustomervaluethanthe
competitors.
words:StrategicPositioning,Competitive
Key
Management,GlobalLearning
Knowledge
CLC:C93
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