新市场环境下跨国IT与通信企业竞争研究.pdf

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052025424王汝先 新市场环境下跨国IT与透信企业竞争战略研究 thisthesis Huaweiin analyzes telecommunications andAMDandsome industry,Google,Ciseo,Microsoft,Intel other in盯industry. players ITandtelecommunication inthenew Third,transnational companieseompete Call obtainshort-term (hyper-competition)marketenvironment,t11ey advantages. only tothe instablemarket fromthe Comparedprofitsgained environment,profits marketenvironmentneedtoobtainfromaseriesofactions.Inthe hyper-competition environment,sinceother callimitate fiercelycompetitive competitors company’S needtobuildnew whentheformer competitiveadvantages,companiesup advantages wereeroded,and alsoneedtohaveeffective ofthe strengths companies integration valuechain,withthedifferemiated/diversified and industry technolo百es,products MichaelE.Porter’Sfive—forceframeworkto the service.Applied analyzefollowing withthe compete aspects:1.Successfullyexisting newentrants,and tolowerthe of potentialalternatives;3,Trybargainingpower and from thecoststructuretocreateand buyersreducingcosts,optimizing suppliers enhancecustomervaluethanthe competitors. words:StrategicPositioning,Competitive Key Management,GlobalLearning Knowledge CLC:C93

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