跨国公司外部扩张形式—并购与战略联盟-国际贸易学专业论文.docxVIP

提 提 要 九1年代以来，世界经济环境发生了许多重大的变化。面对日益变化的世界 经济环境和不断加剧的竞争，跨国公司需要及时做出战略调整，以保持加强其 竞争优势．。 并购和战略联盟是跨国公司进行外部扩张常用的两种形式。它们是战略目标 实现的途径与手段，如获得规模经济效益，扩大市场份额，获取战略性资源等。 但在运作过程中，两种方式各有特点，各有侧重。并且需要强调的是，两种方 式所能达到的一些战略目标是其他方法所无法食及的。 奉文首先对两种战略方式的发生发展进行阐述，对二者的特点进行比较分 析，找出二者在丈现某个战略目标时所具冉的优劣性和独特性。存此基础E， 分析企、Jk在实现战略日标，选择战略方式时，需要考虑的一些因素。本文将这 些囚素分为两大类．即企业层次的凶素和外部环境因素，企业自身的因素包括 企业的战略目标、企业拥有的资源情况、企业的学习能力、企业的管理适应能 力等。外部环境因素则包括全球经济的发展趋势、技术更新的影响、国家和政 府政策，以及企业所处整个行业的发展趋势等。 通过分析，奉文得出结论，并购的“增强企业实力”和“快速获取资源”， 战略联盟的“灵活性”和“网络化”，使双方各具特色，只有结合企业的实际情 况和所处的实际环境，才能做出正确的选择。 AbstractThere Abstract There great changes in global economic environments 1990s． Facing the increasingly changing economic environments and the increasingly violent competition，the MNC make strategic adjustment maintain and strengthen competitive advantage． Merger Acquisition(MA)and Strategic Alliance two modes MNC accomplish the external expansion．Both of them some strategic objectives acquiring scale benefit；expand market obtaining during process，each mode own emphasis． emphasis with mode some objectives that by article gives brief review Alliance development history the introduction relative theoretical explanation．Then analyze and compare their characteristics，find peculiarity,their advantage and disadvantage realizing certain strategic objectives．Based above analysis，the try find some elements the MNCs in choosing the strategic mode．These elements divided into two groups：one is company’s characters，including company’s strategic objective，the company owns，the learning capability,the administrative and management capability．The environmental element，including global economic development，the of technology advancement， policy governments and industry development tendenc弘 Through Through rapidly fundamentally change company’s market position．While strategic alliance’s flexibility and network tendency help company cope with the high-uncertainty．By understanding The characteristic strategic mode，and then combining it with the environmenta