老年出境旅游市场游客满意度分析-旅游管理专业论文.docxVIP

PAGE PAGE IV ABSTRACT Tourism has become one of the industries with the most rapid development and the largest scale in the economy. December 2009 ,the State Council issued that tourism will become a strategic industry of national economy and a modern service industry with people’s more satisfaction in New Era in “Accelerating the development of tourism”, Inbound tourism market, domestic tourism market, outbound tourism market all develop vigorously. Statistics of National Bureau shows that old people reach 9.7% in our country. 21st century will belong to the elderly, the elderly market and the elder industry，like aging， have become the current social issues. The old market and older industries like aging issues, has become a hot social issues. Travel has become a usual activity. With landing visa or visa-free country/region increases to 50 in 2014, outbound tourism market will further expand the scale, outbound tourism is no longer a hard thing to old people. Tourist satisfaction has become the focus of the tourism industry. The national tourist satisfaction survey gets more and more attention from 2009, but in contrast, because of ignoring the old outbound tourism market, the outbound tourism demand and satisfaction of the older tourists has not get attention. National Committee on Aging conducted a survey in 2012 showed that the old tourists within one year in China has accounted for more than 20% of the total tourists. Elderly tourism market will become a new economic growth po int of tourism. However, what are the demographics features of older outbound tourism market? Do these features evaluate tourist satisfaction differently? Which projects have reached elderly outbound tourists’ demand? Which projects have not reached elderly outbound tourists’ demand? How to better develop senior outbound tourism market? There are lots of questions. Therefore, on the basis of the domestic and foreign scholars’ research, dissertation studies the characterist