客户关系管理讲义（英文版）.ppt

Communities like the “BMW drivercircle” are innovative, target group-oriented customer retention programs using the interactive potential of the Internet BMW drivercircle community Live-chat with BMW managers Contact with other 7-series drivers (Web-community) News and innovations concerning 7-series Personal e-mail account Direct connection to BMW Check vehicle-manu-facturing schedule Information about BMW employees, plants ... (Access with password only for 7-series drivers) Source: Roland Berger Partners Benchmark Discussion_Paper_SAG.ppt A personalized portal is a powerful tool to incre