如何建立顾客合作关系.pptVIP

Company and Marketing Strategy: Partnering to Build Customer Relationships 公司和营销策略： 合作与建立顾客关系 Objectives 目标 Understand company-wide strategic planning and its four steps. Learn how to design business portfolios and develop strategies for growth and downsizing. Understand marketing’s role in strategic planning and how marketers partner with others. 解释公司范围的战略计划及其四个步骤。 讨论如何规划业务组合，如何制定成长战略。 解释职能计划战略，并评价营销在战略计划中的地位、作用。 2- * Objectives 目标 Be able to describe the marketing process and the forces that influence it. Learn the marketing management functions, including the elements of the marketing plan.