了解增强_混合和虚拟现实的用例（英文版）.pdfVIP

報告吧 RESEARCH REPORT Understanding Use Cases for Augmented, Mixed and Virtual Reality JUNE 2018 BY OMAR AKHTAR, Industry Analyst at Altimeter, a Prophet Company www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 Table of Contents 2 Executive Summary 3 The Immersive Technology Market Is Expected To Grow Exponentially 4 Whats The Difference Between AR, VR And MR? 6 The 5 Use Cases For Immersive Technology 6 Use Case #1: Create Brand Awareness 8 Use Case #2: Train Employees 10 Use Case #3: Test And Learn Customer Needs And Preferences 12 Use Case #4: Build Customer Trust And Confidence In The Product 14 Use Case #5: Bring People Together 16 Getting Started: First Steps For Incorporating Immersive Technologies Into Your Strategy 18 Endnotes 19 Ecosystem Input 20 About Us 21 How to Work With Us 1 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 Executive Summary Immersive technology, in the form of augmented (AR), mixed (MR) and virtual reality (VR), is transforming the way we experience and learn about the world around us. It enhances our reality by letting us interact virtually with people, objects and places we may not have access to otherwise. It has also opened many opportunities for brands, allowing them to create experiences for customers and employees that are not “physically” limited. From demonstrating products to simulating environments, there are endless ways for brands to engage, entertain and most importantly, enhance the customer and employee experience through the use of immersive technology.