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報告吧 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 Find the pockets of growth: FMCG in Latam is at a record low, but there are still opportunities The FMCG market in Latin America has This decline is a long-term trend. FMCG seen a number of major changes in the volume sales are rising at a fifth of the rate past 18 months. The brand landscape, they were in 2016 (2.6%), and stand in channel landscape and economic climate stark contrast to the 8% increase we have all shifted, and this has had an witnessed in 2009. impact on FMCG volumes. Most shoppers in Latin America are buying The pace of volume growth in the region fewer items than they were this time last continues to slow: during the year ending year. Consumption is growing in only three March 2018 consumption grew 0.8%, countries, Brazil (4%), Bolivia (2.3%) and compared with 1.7% across 2017 as a Central America (0.7%), and shrinking in whole. all the rest. FMCG volume sales in Venezuela are at their lowest level ever, Take Q1 2018 on its own, however, and the dropping 24% in Q1 of 2018 alone. picture is startling – volume has grown just 0.5%, the slowest rate for the region in the Virginia Garavaglia last 10 years. Marketing Director Latam Kantar Worldpanel