零售创新的主导趋势_一些最先进的零售商改变游戏的见解（英文版）.pdfVIP

報告吧 RESEARCH REPORT LEADING TRENDS IN RETAIL INNOVATION Insights from Some of the Most Progressive Retailers Changing the Game MAY 2018 BY BRIAN SOLIS www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 Table of Contents 3 Executive Summary 4 Retail in Crisis: “A Day of Reckoning Is Coming” 7 Changing Consumer Behavior: A Threat and an Opportunity 10 Why Retailers Struggle to Respond to Changing Consumer Behavior and Digital Disruptions 12 The Intertwined Fates of Malls and Retailers 14 How Innovative Retailers Stay Ahead 14 Innovative Retailers Map an Overarching Customer Journey to Create a Consistent Cross Channel Experience 19 Investing in Rich Customer Data Allows Leading Brands to Zero in on Where to Innovate 21 Successful Retailers Prioritize Connected Customers Over Traditional Ones 26 Leading Retailers Operate Innovation Labs to Explore Future Retail Strategies 32 Acquiring the Right Skillset Allows Successful Retailers to Appeal More Effectively to Evolving Consumers 34 Conclusion: The Future of Retail is Here and Evolving 35 Methodology 35 Ecosystem Input 36 About Brian Solis, Principal Analyst 36 About Altimeter, A Prophet company 2 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 Executive Summary Judging by media headlines reporting Our interviews and third-party research the staggering number of store closures, showed that retailers engage in these the current state and future of the retail five strategies: industry is bleak. The shopp