面向CMO的实时预测商务操作手册（英文版）.pdfVIP

報告吧 RESEARCH REPORT The Real-Time and Predictive Commerce Playbook for CMOs The next generation of winning shopper experiences starts with personalization and predictive engagement BY BRIAN SOLIS, PRINCIPAL ANALYST www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 TABLE OF CONTENTS 2 WELCOME TO DIGITAL DARWINISM 3 HUMAN-CENTERED INNOVATION ACCELERATES MEANINGFUL TRANSFORMATION AND GROWTH 5 THE CASE FOR CUSTOMER ANALYTICS AND INSIGHTS 9 REAL-TIME ANALYTICS SHIFTS RETAILERS FROM RESPONSIVE ENGAGEMENT TO PREDICTIVE COMMERCE 12 REAL-TIME ANALYTICS AND PREDICTIVE COMMERCE DEMAND BEST-IN-CLASS OPERATIONS 13 IMPLEMENTING REAL-TIME AND PREDICTIVE ANALYTICS 14 WHERE SHOULD COMPANIES BEGIN 17 DISRUPTION HAPPENS TO YOU OR BECAUSE OF YOU 18 REFERENCES 19 ABOUT US 1 | @altimetergroup | info@ 1 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 WELCOME TO DIGITAL DARWINISM We live in an era of digital Darwinism, one The combination of mobile engagement, where technology and technology’s impact on integrated services and payments, society evolve with every iteration, innovation personalization, and immediacy and and disruption. As a result, organizations convenience now serve as the pillars for all and consumers are empowered with new service models. It’s not just Uber either. It’s capabilities that influence new behaviors, Airbnb, Netflix, DoorDash, Brandless, Dote and expectations, and cultural norms and values. other startups that are changing the