郑州日产电商项目分析建议.pptx

郑州日产电商项目分析建议 Analysis and suggestion of ZNA E-business project;目录catalogue;汽车电商行业前景可观 Automobile E-business industry is promising;汽车电商整体渗透率稳步提升 Automobile E-business rising steadily as a whole ;经销商新车销售业务日渐削弱 dealers ability in new car sales business more and more weak;线上购车渠道已经为预购车主接受 Purchase channel online is accepted by people;汽车电商迎来最佳切入时机 E-business coming at best time;目录catalogue;当前汽车电商可分为三大主力阵营，角逐新车电商 The current auto electrical business can be divided into three main camp;厂商自建电商平台模式分析——车享网 Analysis of self-built E-business platform—chexiang;;2014年7月11日上线，哈弗商城上线，主要销售H2个性化定制车。;综合电商平台模式分析——天猫/京东 Analysis of general e- business platform mode—Tmall and JD ;;垂直媒体电商平台模式分析—???易车/汽车之家 Analysis of vertical media e- business platform mode—bitauto and autohome;交付定金Delivery of the deposit 支付499元定金，即享疯狂价购车及申请购车奖励特权;时间;;;目录catalogue;依托汽车垂直电商平台，进行初步合作，建议由浅及深，未来打造汽车电商全生命周期产业链 Based on auto vertical E-business platform, and gradually deepen cooperation , build the whole life-cycle of auto E-business industry chain in the future ;郑州日产电商策略 ZNA E-business strategy;;汽车垂直电商平台运营内容 Auto vertical E-business platform operation and maintenance;