毕业论文--广告在促销中的作用 .docVIP

毕业论文（设计） 题 目： 广告在促销中的作用 所 在 系： 外语系 专 业： 班 级： 1班 学 号： 姓 名： 指导教师： 完成时间： 2014年3月3号 The impact of advertisement in the sales promotion Abstract： 广告成为我们生活的一部分，广告同时为产品的促销起到了相当的作用。广告的影响力已经风靡全球，经典的广告词更是深入人心，往往一个知名名牌都是从广告而被人们所熟知。一个好的商业广告能带来一个巨大的经济效益。一件产品通过广告可以在短时间内把产品促销并推广出去，这就是广告影响力所在，这也是其他媒体无法达到的效益。 Advertisement has become a part of our life,meanwhile advertisement can be benefit for promoting the products.The impact of the advertisement has spread all over the world and the classical advertisement words has been known for everyone.Always a famous brand is set up a successful advertisement.A good advertisement can bring a large economic.A product can be well known for people by advertisement,that is the impact of the advertisement and the other media can catch up with it. Key words ： advertisement ；promotion ；benefit Content ??preface page5 ???advertisement 9 2.1 the source of the advertisement 7 2.1.1 the character of the advertisement words7 2.1.2 analysis the classical advertisement8 2.1.3 the standard of a good advertisement9 2.2 advertisement makes a stranger product known by people9 ???Sales promotions 12 3.1 what is sales promotion 12 3.1.1 beside public relationship ,personal sales,business extension,the unique position of the advertisement in the sales promotion 12 4.??Sales promotion and advertisement17 4.1 advertisement is the most important function in the sales promotion 17 4.1.1 the development trend of advertisement in the international marketing promotion17 Conclusion page17 Referencepage18 Appendix19 写得不错 去掉page，只留数字。对齐。 1.Preface With the development of society and our country joined in the WTO,the economic has taken a large change. And a new media called advertisement appear