腾讯企业产品经销商选择决策研究.pdfVIP

Abstract Abstract With market globalization and fierce competition, more and more enterprises pay more attention on dealer management, scientific management mode for enterprise survival and development is extremely important. Dealers not only an important part of both the selection and evaluation of dealer management, but also the smooth running of the sales cooperation basis. Therefore, how to select sales ability, excellent quality of service enterprises as cooperation between manufacturers, how to make a correct assessment of the existing dealers, has great significance. Thesis process is according the questions - analysis of the problem - solving problems - examples of verification - summarized the logical thinking, review relevant literature, combined with the actual case on the basis of theory, theory and practice organic convergence sought. Firstly dealers on current research objective description, we learn the results of theoretical methods of evaluation and selection of domestic and foreign auto manufacturers, such as bidding method, entropy method, in accordance with the analytic hierarchy process from the dealers business environment, performance, interior competitiveness, cooperation and capacity development potential five evaluation system established dealers and innovatively agility level of information, enterprise technology development capability and oth er indicators which are summarized in the evaluation, making the evaluation system more complete and practical. Next article describes the selection decision model based on AHP dealer construct theory. Through analysis of the basic principles of