英国sainsbury超市供应链管理的障碍分析---研究计划(全英文版).doc

PAGE PAGE 8 Obstacles to supply chain management implementation of Sainsbury’s re-engineering programmer Project Aim The aim of this research project is to analyze the reasons why Sainsbury’s has made a radical change of the supply chain, more importantly, to examine the obstacles of implementation of the new supply chain. Project Objectives To briefly describe the importance of the supply chain in the industry of the supermarket. To examine the reason of the fall of the Sainsbury’s old supply chain strategy. To analyze Sainsbury’s new supply chain activities in implementation, and to assess the possible obstacles to Sainsbury’s SCM (supply chain management) implementation. To put forward recommendations of how to overcome the barriers of implementation SCM in Sainsbury’s. Context In order to have a clear understanding of this research it is essential to outline the basic theory of the supply chain and in addition give an overview Sainsbury’s supermarket which has undertaken a new supply chain system to improve its performance. 3.1Area of Research The SCM is indeed a very broad area. The scope of this research is restricted to supply chains in supermarket industry where the success of logistics processes is largely dependent on how well physical deliveries are integrated into the implementation of a project. More importantly, these research objectives will specifically focus on the obstacles of implementation of SCM in Sainsbury’s. “Over the past decade, companies have been focusing their competitive strategies on leveraging the competencies and capabilities to be found in the clusters of customers and suppliers constituting their business supply chains” (Ross, 2003). Today’s best enterprises have increasingly looked toward SCM to gain the competitive advantage that is difficult to imitate. As for the supermarket industry in the UK, the competition among the Sainsbury’s, Tesco and ASDA is fierce and the margin is extremely low. To gain the market share, it