辽电公司品牌建设项目实施效果评价研究.pdfVIP

Abstract Abstract Brandisnot a ofthe alsothecoreassetsofit．Which1San onlysign enterprise，but methodofthecontroland inthe the of important developmententerprise．Duringprocess the theGrid brand whichmakesbrandbecome enterprisedevelopment，throughbuilding an forcefor the of the driving supportingdevelopmententerprises．Under important the a situation serviceisthelifelineof national service of“quality grid”，creatingquality tonarrowthedistancebetweenthe and customers， brand，and powersupplyenterprise theawarenessandtrustofthe tothe the improve people powerenterprises，getsupport and ofthelocal the and understandinggovernment．Acceleratepopularizationapplication of“national ElectricPowerCo．Ltd thebrand’S grid”brand，Liaoning activelypromote corevaluesof‘‘national thecharacteristicsand gdd’’，highlighting effectiveness，and enrichtheconnotationof“national andenhance constantly grid”brand，expandepitaxial itsvalue． Thearticlestudiesthedomesticandabroad of focuseson theorybrand-building，which the of built evaluationindex theorybrand-building system process，andbrand—building basedonthestat