整合营销框架简介培训讲义.pptVIP

* Have you fully leveraged the prime prospects within your strategic target? * I want to comment on the approach weve taken in developing this framework. This project was led by the Marketing Innovation Group who received very extensive feedback from PG Marketers in all GBUs and MDOs via a MD-level user council. The user council representatives were selected by the GBU leaders. We were very pleased that the MDs on the user council not only gave their feedback, but also solicited and shared feedback from broad bases of marketers at all levels and in each GBU and MDO. We also got feedback