世界行销讲义之多元文化环境营销.pptVIP

Marketing in a Multicultural Environment;Chapter Learning Objectives;Introduction to the Topic;Types of Companies;Types of Trade;The Basis of Trade;Roadblocks to Trade;Roadblocks to Trade (continued);Trade Communities;Economic Communities;The Global Marketing Environment;Levels of Economic Development;The Political and Legal Environment;The Cultural Environment;The Cultural Environment (continued); ; ; ;Choosing a Marketing Mix Strategy; ;Famous Last Words…