网购客户满意度调查与分析.docxVIP

封 面 毕业论文——华南师范大学 网购客户满意度调查与分析 摘?要 网上购物，这个逐渐流行于二十世纪的购物方式已经为越来越多的人所接受。本文 就是针对目前网上购物方式的利弊做出详细的分析，进而提出一些意见和建议，希望使 网上购物的流程更加规范化。本文首先概述了网上购物的发展历史，以及网络购物的发 展现状，然后在网络上发布关于网上购物的消费者满意度的调查问卷。对受调查者反馈 的信息以及建议加以详细分析，着重指出网上购物的弊端，一方面提醒广大消费者在进 行网上购物时提高警惕，另一方面呼吁社会及政府给予消费者一定的权益及消费保障， 力争使从事网上购物的企业不断发展壮大，迈进全球网络化。 关键词： 网络购物 客户满意度 调查分析 购物安全 商品质量 Abstract Online?shopping,?the?popular?progressive?approach?to?the?twentieth?century?has?been?more and?more?acceptable.?This?article?is?to?present?the?pros?and?cons?of?online?shopping?the?way?to make?a?detailed?analysis,?and?then?make?some?comments?and?suggestions?to?make?online shopping?a?more?standardized?process.The?paper?first?outlines?the?history?of?the?development?of online?shopping,?as?well?as?the?development?of?online?shopping,?and?then?released?on?the network?on-line?shopping?of?the?customer?satisfaction?questionnaire.?From?feedback?on?the survey?information?and?detailed?analysis?of?recommendations,?highlighting?the?disadvantages?of online?shopping,?on?the?one?hand?to?remind?the?masses?of?consumers?shopping?online?in?the?alert, on?the?other?hand,?appealed?to?the?community?and?the?Government?to?grant?the?rights?and interests?of?consumers?and?consumer?protection?and?strive?to?enterprises?engaged?in?online shopping?has?grown?in?strength?into?the?global?network. Key?word：Online?shopping Customer?satisfaction Investigation?and?Analysis Shopping?Security Product?quality I 毕业论文——华南师范大学 目?录 摘? 要?................................................................................. I 关键词：?.............................................................................. I ABSTRACT?.............................................................................. I KEY? WORD ：?............................................................................ I 一?? 前言?.............................................................................. 1 1.1? 研究对象?........................................................................ 1 1.2? 研究目的?.......