小米手机和联想手机网络营销模式的对比分析.docxVIP

摘要 4G移动通信已逐渐变成主流，网络已渐渐变成经销商、终端厂商竞争的主沙场。互联网把厂商和消费者联系起来，这有利于销售业务的进一步发展。传统商业形式也产生了巨大变化，网络营销是一种新的销售形式渐渐成为公司竞争市场十分重要的销售工具。网络营销转变了以前的买卖形式，厂家可以与消费者直接交流，与顾客建立联系，实时获得顾客的反应。 本篇论文分为四个部分，对小米和联想手机的网络营销模式进行阐述。一，对网络营销模式的相关理论进行介绍；二，对小米的网络营销模式进行分析，主要介绍了公司概况、营销模式及发展中遇到的问题；第三部分，阐述了联想的网络营销模式，主要介绍了公司的概况、模式及发展中遇到的问题；四，对小米和联想网络营销模式发展的建议。移动通信的速度将会越来越快，这对于手机厂商是机遇也是挑战，手机商产品更新换代的速度要加快不然会被社会淘汰，小米和联想手机应该跟上时代的脚步，及时解决发展中的问题往创新的方向发展。 关键词：小米手机、联想手机、网络营销模式 ABSTRACT 4 g mobile communication has gradually become mainstream, the network hasgradually become the main battlefield of dealers, terminal manufacturers competition.Internet linking manufacturers and consumers, which is beneficial to the furtherdevelopment of the business of selling. Traditional commercial form also produced ahuge change, the network marketing is a new form of marketing becoming a company acompetitive market is very important sales tools. Network marketing form the previoussale, manufacturer can communicate directly with consumers and to build relationshipswith customers, obtain real-time response of the customers, also can create a fun thingto attract customers attention, potential customers into actual customers. This paper is divided into four parts, the millet and lenovo mobile networkmarketing model. One, an introduction to the related theories of network marketingmodel; Second, analyzed the network marketing mode of millet, mainly introduced thecompany profile, marketing mode, and the problems in the development; The third part,elaborated the lenovos network marketing model, this paper introduces the generalsituation of the company, mode and problems encountered in the development of; Four,the millet and lenovos Suggestions to the development of network marketing model.Mobile communication speed will be faster and faster, it is opportunity and challengefor mobile phone manufacturers, mobile operators products upgrading to accelerate thespeed of the otherwise will be eliminated by society, millet