乡村旅游发展浅析.docxVIP

摘要 乡村旅游，缘自于前人求生存谋发展，驯养和捕猎是其原始形态。现代乡村旅游是指以农村地区为主要活动领域，依托农村的自然环境、建筑、文化等资源,为游客提供观光休闲、健身娱乐等的一种新兴的旅游经营模式。随着经济和社会的发展、生活节奏的加快、工作压力的增大，城市人更愿意亲近自然，体验农耕之趣，享受“晨兴理荒秽，戴月荷锄归“的田园生活。阳城县乡村旅游资源丰富，乡村文化底蕴深厚，具有绝对的发展优势。选择此课题的目的在于通过全面分析及实地调查举证，先对阳城县乡村旅游的现状进行分析，再通过SWOT分析方法总结出阳城县乡村旅游发展存在的问题，最后提出关于阳城县乡村旅游发展的对策和措施，为阳城县乡村旅游业的发展提供借鉴，推进当地乡村旅游的良性发展。 关键词：乡村旅游：现状；问题；对策 ABSTRACT Rural tourism, originated from the previous survival and development,domestication and hunting its original form. Modem rural tourism refers to the mainareas of activity in rural areas, relying on the natural environment, architectural andcultural resources in rural areas, it offers visitors the tourism and leisure, fitness andentertainment of an emerging tourism business model. With the development ofeconomy and society, the accelerated pace of life, work pressure, the city people aremore willing to get close to nature and experience the fun of farming, enjoyMorningside management shortage dirty, worn hoe return pastoral life. YangchengCounty countryside rich in tourism resources, rural cultural heritage, the developmenthas the absolute advantage. Select this topic aims through comprehensive analysis andfield survey evidence, to the status of Yangcheng County, rural tourism was analyzed,and then summed Yangcheng County Rural Tourism Development Problems throughSWOT analysis. Finally, with regard to rural Yangcheng County tourism developmentpolicies and measures for the development of rural tourism Yangcheng County toprovide reference and promote the sound development of local rural tourism. Key words: rural tourism; current situation; problems; Countermeasures 目录 TOC \o 1-5 \h \z \o Current Document 一、 阳城县旅游业发展现状分析 1 \o Current Document 二、 阳城县乡村旅游发展的SWTO分析 4 （一） 优势分析 4 4 \o Current Document 地理气候适宜 5 \o Current Document 乡村旅游资源丰富 5 \o Current Document （二） 劣势分析 5 \o Current Document 对乡村旅游认识不足 5 \o Current Document 资金投入不足 5 \o Current Document 旅游产品单一，没有深度挖掘 5 \o Current Document 工作人员素质低