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Alibaba value chain model Alibaba company introduction Alibaba was founded by Ma Yun in 1999. It is an enterprise online trading platform for enterprises. Alibaba group is the world leader in e-commerce and is the largest e- commerce company in China. logistics enterprise offline businesses payment platform e-commerce platform payment platform consumer social network platform Logistic s capital flow information flow 1. Offline businesses Alibaba has numerous offline merchants.Many large companies have partnered with alibaba to become alibabas suppliers.They produce a variety of products that meet most of the consumers needs. Catering industry, tourism industry and other various forms of offline businesses make e-commerce industry constantly enrich and perfect.They increase the coverage of social e-commerce industry, and lay a foundation for online and offline integration. (Offline merchants are producers or providers of products and services in the social e-commerce industry value chain.) 2. E-commerce platform Alibaba is a company that uses e- commerce as a platform for sales. And its e-commerce sites are numerous, such as Taobao, Tmall, and so on. Most of them can be sold under a website or mobile APP . Consumers can buy products or services anywhere or anytime. (E-commerce platform is a platform for enterprises or individuals to negotiate online transactions.) 4. logistics enterprise Alibaba was cooperate with many logisticis company, such as Yuan Tong, Shunfeng and so on. Logistics companies provide logistics information to consumers through the Internet. In addition, alibaba also cooperate with the insurance company.When consumers buy goods on the Internet, they can selectively buy freight cost risk.Then they can enjoy compensation service for returning or exchanging goods