电子商务概论 英文版 第二版 课件3.docVIP

Managerial Issues 1. What should our strategic position be? 2. Are we financially viable? 3. How should we introduce wireless shopping? 4. Are there international legal issues regarding online recruiting? 5. Do we have ethics and privacy guidelines? 6. How will intermediaries act in cyberspace? 30 Summary 1. The scope and characteristics of etailing. 2. E-tailing business models. 3. How online travel/tourism services operate. 4. The online job market and its benefits. 5. The electronic real estate market. 6. Online trading of stocks and bonds. 31 Summary 7. Cyberbanking and personal finance. 8. On-demand delivery service. 9. Delivery of digital products. 10. Aiding consumer purchase decisions. 11. Disintermediation and other B2C strategic issues. 32 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright ? 2009 Pearson Education, Inc. Publishing as Prentice Hall 33