店铺管理研究华润超市如何提高顾客忠诚度.pdfVIP

店铺管理研究华润超市如何提高 顾客忠诚度 Research The Qinzhou Huarun Supermarket How To Improve Customer Loyalty Abstract Huarun is one of the Qinzhou most successful supermarket, but the arrival of Wal-Mart Resources own the original lack of clearly exposed. Wal-Mart will take away Huarun a lot of market share with its cost advantages of scale and advanced management concepts and how to deal with this challenge is currently the most difficult problems of QinZhou Huarun Supermarket. The author believes that Huarun Supermarket to deal with the war, first and foremost is to lower the customer price sensitivity and increase the other factors that attract customers, and to do this, the key is to improve customer loyalty, thus firmly occupied live market, defense, Wal-Mart to seize its market share. The contents of this paper is to study the Huarun Supermarket should do in order to improve customer loyalty. Take a combination of methods of theoretical analysis and empirical research to explore how to improve the practical application of customer loyalty in the Huarun. Comprehensive analysis of customer loyalty theory, research, supplemented by practical application of the theory of Huarun Supermarket verification. Both the use of consumer behavior, consumer psychology and marketing theory, analysis, and a rich and detailed information to provide an explanation, and combined with the investigation to conduct in-depth study and exploration. . Key Words: Wal-Mart Customer loyalty supermarket Huarun 目录 一、绪 论1 （一）课题研究背景及目的1 （二）研究现状1 （三）研究方法1 （四）研究内容1 二、华润超市提高顾客忠诚度的紧迫性2 （一）华润超市的经营环境分析2 （二）华润超市的竞争对手分析4 （三）高顾客忠诚度将给华润超