中国姓氏来源的故事图形化设计与研究.pdfVIP

摘 要 人们熟知的 “行不更名，坐不改姓”一语，说明了姓氏在中华民族心中的崇 高地位。姓氏是每个人的血缘符号，也是宗族血缘纽带的象征，这种十分重视血 脉根源的精神是中华民族独有的文化，展现了华夏文明的继承与发展。 在笔者看来，中国姓氏图腾本身是一种特殊的视觉符号，其记述的表达形式 属于艺术范畴。艺术的作品往往呈现出特殊的哲学寓意，并带有一定文化性特征， 因此探索姓氏来源的故事并将之图形化设计是一件有意义且有趣的事情。 德国的格罗塞在 《艺术的起源》中提到：我们普遍认为艺术可分为静、动两 类。而笔者研究静态的姓氏图腾艺术，则需要研究其造型艺术和形象艺术。本文 根据中国姓氏的来源，探索中国原始姓氏图腾故事中的图形符号，运用手绘和电 脑技术绘制图案，用新的视觉语言组织起来，力求呈现出新的视觉效果。 关键词：中国姓氏；原始图腾；图形化设计；故事来源 I1 Abstract The well-known phrase “Thats my name. Dont wear it out” show that how important of surnameisto Chinese.The surnameisnotjust a genealogical symbolbut a bond for connecting clansman. This spirit that attaches great importance to root genealogy is the unique culture of the Chinese nation and shows the inheritance and development oftheChinesecivilization. In my opinion, the Chinese surname totem itself is a special visual symbol, and its expression belongs to art category. Art works often be presented as special philosophical implication with certain cultural characteristics, so it is meaningful and interestingtoexplorethe sourceof surnamestory andthen design it graphically. Grosse , Germany ,mentioned in “The Origin ofArt”:We generally believe that art can be divided into two categories: static and dynamic. So for myself the study of static surnametotem art isrequiredresearch on its fine arts and graphic arts.Based on the origin of Chinese surnames, This paper includes exploring the graphical symbols in the story of Chinese original surnametotems,applyinghand-drawing and computer technology to design patterns,and organizing them with new visual language in order topresentnewvisualeffects. Key word：Chinese surname;primitive totem;graphic design; story source II 中国姓氏来源的故事图形化设计与研究