住宅小区物业管理共享商业模式重构研究.pdfVIP

住宅小区物业管理共享商业模式重构研究 摘 要 本文以 “住宅小区物业管理成本刚性上升，物业管理收费增长困难”为痛点。在商 业模式、共享经济等理论回顾和当前物业管理商业模式研究综述的基础上，采用问卷、 访谈等方法，对深圳部分小区业主、物业管理人员等作了物业管理现状调查，并运用商 业模式7 要素理论对现有物业管理模式作了分析，指出了其存在的问题。 基于上述基础，本文提出了住宅小区物业管理商业模式重构的共享新思路与逻辑并 从7 个要素出发研究设计了新的住宅小区物业商业模式体系，并输出了政策、市场和技 术、财务的可行性分析。本文还应用奥斯特瓦德画布理论具体作了9 个模块落地设计。 通过本文研究分析，认为构建的这种物业管理商业模式，可行性强，在物业管理实 际应用过程中具备较好的推广作用。并且新的物业管理商业模式的构建，可以逐步化解 物业管理领域当前主要矛盾。实际落地时需要有相应的政策配套，以个别小区开展试点 后再逐步推广为宜。 关键词：住宅小区;物业管理;商业模式;共享经济 I Research on Reconstruction of Shared Business Model of Residential Property Management 住宅小区物业管理共享商业模式重构研究 Abstract This paper takes the rigid rise of the property management cost of residential quarters and the pain point of the difficulty in the growth of property fees as the research background. Based on the theoretical review and literature review of business model and shared economy, the paper questionnaires and interviews some residential owners and property management practitioners in Shenzhen. And using the 7-element theory of business model to analyze the existing property management model, and found its problems. Based on the above-mentioned foundations, this paper proposes a new shared thinking and logic for the reconstruction of residential property management business model and studies and designs a new residential quarters business model system from 7 elements, and outputs feasibility Analysis about policies, markets, technologies and finances. This paper also uses Alexander Osterwalder: The Business Model Canvas theory to make 9 module design. Through the research and analysis of this paper, it is considered that the property management business model to be cons