消费者行为学第七章.pptxVIP

2020/6/13;2020/6/13;2020/6/13;　文化是人类知识、信仰、艺术、道德、法律、美学、习俗、语言文字以及人作为社会成员所获得的其他能力和习惯的总称。 Culture is an overall appellation of knowledge, beliefs, arts, moral, laws, aesthetics, consuetude, languages, and other abilities and customs as social members of human being. ;文化一般有两部分组成：Two parts of a culture;2020/6/13;2020/6/13;文化的特点;2020/6/13;2020/6/13;;2020/6/13;7.1.2 Where and how do people obtain their values? 人们的价值观是如何获得的？;2020/6/13;2020/6/13;2020/6/13;2020/6/13;关于产品概念;2）文化影响消费结构culture influences the structure of consumption Through the legal and governmental system, a nation’s culture determin