车联网新趋势报告（英文）.pdf

I S S U E 2 . 2 0 2 0 C O N N E C T E D V E H I C L E T R E N D R A D A R 2 The road towards profitability for automotive connected services 2 Connected Vehicle Trend Radar 2 Capgemini Invent is delighted to introduce the second issue of the Connected Vehicle Trend Radar. We will publish regular Trend Radars, each of which will be an entertaining and thought- provoking read for automotive experts but also everyone who’s interested in automotive. The series aims to keep you abreast of some of our latest research and insights into this fast-evolving market in order to help you maintain your competitive edge. Each issue will highlight a specific topic, with deep dives into important aspects. 3 M A N A G E M E N T S U M M A R Y For this second Connected Vehicle Trend Radar, Capgemini OEMs must therefore ensure customers are offered services Invent set out to explore how OEMs can make the most of they see as relevant. Research shows that, out of 23 use-case connected services in terms of monetization. We surveyed categories investigated, safety- and security-related services more than 3,000 customers worldwide to find out their views are valued most while in-car delivery and commerce are on current services. A series of expert interviews helped us valued least. Apart from offering the right services, OEMs can interpret the findings. also increase demand first through pricing and sales strategy – accepting that most services will not be profitable in the short Our research shows that OEMs have yet to exploit the full