我国服装贸易存在问题及对策.docVIP

摘　要 人们的生活离不开衣食住行，在这四者当中，“衣”又是最重要的，衣服最初的功能是为了保暖，但随着经济的发展，人们审美要求的提高，衣服的作用已经不光是保暖了，而更多的是引领时尚。我国的服装自主的品牌并不多，大多是贴牌加工，我国的服装产业占GDP的比重较大，达百分之十左右，但在如今竞争激烈的社会，服装行业的市场竞争也是十分激烈的，不仅国内市场的竞争激烈，国际化进程也在加快。但于此同时，我国的服装贸易也存在很多的问题；首先，我国的服装出口会碰到不同的国家设置的不同的贸易壁垒，从而影响我国服装的出口；其次，我们国家在服装出口这方面还容易经常陷入反倾销的困境。还有，因缺乏市场调查和研究，使我国的服装企业在经营上时常碰壁，面临商标倾权和假冒商品的危机。针对我国在服装贸易中存在的问题，本文也提出了相应的措施。 关键词：服装贸易，问题，对策  ABSTRACT People can not do without the basic necessities of life, and in this four, clothing is the most important, clothing initial function is to warm, but with economic development, improve peoples aesthetic requirements, not only has the role of clothes is a warm, and more is leading the fashion. Chinas clothing brand is not autonomous, mostly OEM processing, the garment industry in China to account for a large proportion of the GDP to around 10 per cent, but in todays highly competitive society, the apparel industry is also very fierce market competition , not only competitive domestic market, the international process is also accelerating. But in the meantime, Chinas clothing trade, there are many issues; First, Chinas clothing exports will encounter different countries different set of trade barriers, thereby affecting Chinas exports of clothing; Second, Chinas garment exports also face Anti-dumping issues, because our country is not a market economy country, so many developed countries often use it as an excuse, and made Chinas clothing into the scope of dumping. Also, because of a lack of market surveys and research, so that Chinas garment enterprises often operate on the wall facing trademark rights and the dumping of counterfeit goods crisis. In view of the presence in the garment trade issues, the paper also made corresponding measures. KEY WORDS: clothing trade，problems，solutions 目 录 TOC \o 1-3 \h \z \u 摘　要 I ABSTRACT II 1引言 1 2我国服装贸易发展现状 2 2.1 GDP比重大，容量大 2 2.2 市场竞争加剧 3 2.3 服装市场国际化进程加快 3 2.4 出口市场仍然偏重于欧美发达国家 3 2.5出口地大都位于沿海地区 4 3 我国服装贸易存在的问题 5 3.1 技术性贸易壁垒