面向柬埔寨汉语学习者的中国茶文化传播课程设计研究 ——以柬埔寨皇家科学院孔子学院本部学生为例.pdfVIP

摘 要 近几年来，越来越多的中国企业来柬埔寨投资。随着中国企业的不断增多，柬 埔寨人对学习汉语的需求也越来越大。本文以柬埔寨汉语学习者为研究对象，以拉 斯韦尔的“5W”传播模式为理论基础，进行中国传统茶文化的传播课程设计研究。一 方面，通过对柬埔寨茶文化传播的社会背景、学校背景以及学习者的背景进行分析， 深入了解茶文化在柬埔寨的传播背景。另一方面，通过设计调查问卷和访谈，从传 播者、传播内容、传播渠道、受众和传播效果五个方面对柬埔寨的汉语学习者进行 问卷调查和访谈，通过对问卷调查结果和访谈结果进行述性统计分析，总结出柬 埔寨汉语学习者对茶文化课程的需求。本文基于背景分析、问卷和访谈的研究结果， 有针对性地对中国茶文化的传播课程进行设计研究。 论文旨在设计出一套更有针对性的面向柬埔寨汉语学习者的茶文化课程，通过 茶文化课程的学习，让学生们更全面的了解中国茶文化，高学习者的跨文化交际 能力，也希望能为传播中国茶文化贡献微薄之力。 关键词：柬埔寨汉语学习者；茶文化传播；课程设计；5W 传播模式 Abstract In recent years, more and more Chinese companies are coming to to Cambodia for investment. With the continuous increase of Chinese companies, Cambodian who wants to learn Chinese is increasing. This article takes Cambodian Chinese learners as the research object, and uses Lasswells 5W model as the theoretical foundation, conduct research on the design of communication courses for traditional Chinese tea culture. On the one hand, it analyzes the social background, school background, and learner background of tea culture to understand tea Cultural communication background. On the other hand, by designing questionnaires and interviews, a questionnaire survey was conducted on Cambodian Chinese learners from five aspects: Who,Say What,In Which Channel,To Whom With,What Effect. Use statistics analysis. Analyze and summarize the communication needs of Chinese learners in Cambodia. Based on the background analysis, questionnaires, and interviews, this paper designs and researches the curriculum of Chinese tea culture communication. The thesis aims to design a more targeted tea culture course for Cambodian Chinese learners, through the learning of tea lessons, stude