浅析我国零售业的国际化发展.pdfVIP

摘要 随着世界经济的全球化，世界贸易壁垒的减少，大型零售 企业都纷纷向国际市场进军，很多的世界零售巨头如沃尔玛、 家乐福、麦德龙等均已经在跨国经营中取得的非常巨大的成 功。目前以海外市场为 目标的国际化经营已经成为当今零售 企业造就有效的规模经济，向更高层次发展的重要途径之一。 零售业的国际化发展正日渐成为零售领域的一个研究热点。我 国的零售业 目前是我国国内服务行业中最具有活力的行业之 一。面对越来越紧迫的与跨国零售巨头进行同场 争的形势， 国内很多的零售企业正逐渐在激烈的国 际 争中发展与壮大。 我国加入 WTO 后，随着中国零售业的全面开放，使得国内零 售企业置身于更加严峻的考验之中。若在国 际 争格局中的 中国零售企业，仍然被动地随波逐流，最终将会被淘汰出局。因 此开展国 际化经营，提升国际水平，打造国 际 争力，寻找国 I 际化的最佳途径，成为零售企业求生存谋发展的战略选择。本 文在通过分析我国零售业国际化发展的原因、现状及发展的 可行性，找出存在的 问题，并通过问题提出相应的对策。 关键词 零售企业 ；国际化；发展；对策 Abstract With the globalization of economy, the world trade barriers decreases, large retail enterprises in succession to the international market, and a lot of the world retail giants such as II Wal-Mart and Carrefour, metro, etc are already in multinational management acquired in the very great success. It is with the overseas market is the goal of international business has become the most retail enterprise creating an effective scale economy, to a higher level one of the important ways. Retail internationalization development has become a very important issue in retailing research. Chinas retail sector is currently our domestic service industry in one of the most vigorous industry. Facing more and more urgent and transnational retail giant to present the situation of competition, many of domestic retail enterprise is gradually in the fierce international competition to develop and grow. Chinas accession