商务英语 广告与销售 Task 1 Marketing Development.docxVIP

Task 1 Developing New Customer Learning Objectives Knowledge Objectives To know skills of developing new market. To use different ways to make offer. To convince customer to buy products. Skill Objectives 1. To be able to find new customers. 2. To be able to write promotion advertisement. 3. To be able to deal with different customer’s request. Quality Objectives 1. To develop the sense of marketing. 2. To maintain good customer relationship. 3. To increase sales by marketing skills. Part One Warming Up How do you usually get information about a new product or a new seller? Here are some different ways of developing new customer for cross-boarder sales , please try to match the correct items with the related picture. Email selling Search Engine Marketing Social Network Service Video Marketing Soft-Text Marketing Image Marketing 1.( ) 2.( ) 3.( ) 4.( ) 5. ( ) 6. ( ) Work with your partner and share your idea about the above ways of developing new customers? Which one do you prefer when you shop online for oversea products? If I am a buyer, I tend to be attracted by video marketing, because it is straight forward and we can get a very clear impression of the product I am interested in ...(appearance, color, size, function etc.) ...... ..... ..... Part Two Case Study EDM (E-mail Direct Marketing) 电子邮件推广 Case One From : Amy Larry To : Cherry Lin Title : Fashion products on sale Dear Sir/Madam, This is Amy from IV Fashion and we are professional vendor for various products including clothing, handbags, shoes, accessories. I got to know that you are interested in dresses and handbags. we can offer stylish products at competitive price. For more information please visit my e-bay store at xxx. Look forward to hearing from you! Sincerely yours Amy ① Read the above email and try to